2008 Summit

Featured Presenters

Presenters included:

  • Interwoven's Heidi Lorenzen on Customer Engagement Strategies to Drive Loyalty and Business Growth
  • Cisco's Nicole Siegal on building a scalable, global CAB program.
  • Intel's Rhett Livengood on keeping a CAB's conversation going year round.
  • SAS Institute's Phebe Walsh on building a C-Level CAB program - with an 85% acceptance rate by customer invitees.
  • Wells Fargo's Jeff Tinker on attracting and leveraging your CAB members through additional marketing activities.
  • Adobe Systems Michelle Knight on getting sales support to recruit members to its worldwide CAB program
  • PAETEC's Brian Benjamin on scaling its CAB Program to provide deep market Intelligence.
  • Geehan Advisory Boards' Sean Geehan and a panel of senior executives on how senior management values CABs.

To keep informed of the 2009 CAB Exchange Summit, please click here.